LARABARS – ARE THEY RAW? 10/2012 update

What?  General Mills bought LaraBars when I wasn’t looking and then took the word raw off the wrappers

10/30/12.  Today, I went to the Larabar website and, on the “about” page, under “special diets,  I found I found this disclaimer:

“RAW DIET Many raw foodists enjoy our products as part of their diet.  However, because there is no consistent definition for what can be labeled as “raw,” we have chosen to take the word raw off our label.  LÄRABAR products are made by a simple process in which fruit, nuts, and spices are ground and mixed together. They are not baked or cooked. We use simple ingredients, as close to their natural state as possible.  Practitioners of the Raw Diet should be aware that to ensure the safety of our products some of our nut ingredients are steamed or roasted and our few juice concentrates are pasteurized.”

I have been quite fond of LaraBars (I don’t eat them every day or anything like that, but, when I go up to Fairway, I get a supply and eat my way through them, using them for meal substitutes when I am out)  so this is of great interest to me.

What I have learned here is that my beloved Banana Bread, Coconut Cream Pie, and Pecan Pie are no longer safe, as I had believed.  Since the company won’t commit, nuts are  suspect.

Oh, well. I can always make my own, yes?


One response to “LARABARS – ARE THEY RAW? 10/2012 update

  1. Larabars may not be heated after they’re made, but aren’t necessarily made with raw ingredients. I called them a few years back specifically to ask about this and they told me that the bars aren’t baked *after* they’re mixed and formed.

    I found Larabars a hard thing to give up. However, thinking about how long the nuts and fruits sit in the warehouse before they’re even processed together — and then how long their shelf life is — they’re definitely not a fresh, ripe, (and not organic) food choice for a raw foodist. I sadly stopped eating them much. Occasionally, I still will have a few on hand, my rationale being that they’re still more healthful to eat than any other bar … and definitely more than any non-raw snack food.

    By the way, my encounter with them was well before Lara sold to GM in 2008.

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